Pronto Digital Marketing has been building, maintaining, and promoting WordPress websites for over 12 years.
Their services include building Elementor websites with their in-house team of developers, designers, and copywriters, supporting and maintaining WordPress websites with their team of WordPress support specialists, and promoting websites with targeted SEO and marketing services
Read our interview below with Adam Selley, Head of Technical Support at Pronto Marketing
Snapshot
- Industry: Website Management
- Company Size: 100+
The Problem
Complex and technologically demanding infrastructure
Pronto Marketing’s team had mixed experience with their previous hosting provider, AWS. Its robust infrastructure and wide range of services served the team well, however, the platform’s complexity and the level of technical expertise it required started to become a burden. Tedious management tasks gradually started taking up much time and resources.
The turning point came when we realized that managing AWS was diverting too much time and resources away from our core business activities.
Unpredictable monthly costs
A pay-as-you-go model is favorable for many users, but the process of handpicking resources and services for each project and the fact that costs may vary from one month to another can make it challenging for companies to launch and manage multiple client sites. Having experienced the same difficulties, a demand for a clearer and more certain pricing structure emerged at Pronto Marketing.
We had fluctuating costs with AWS and wanted a solution that gave us predictable costs month to month.
Lack of reliable, all-in-one, WordPress-specific platform
We also had reliability issues with AWS, and it required a full-time engineer to maintain and monitor.
One of the key factors that drove Pronto’s team to seek a new hosting partner was accessibility and ease of use. They wanted a platform where one did not need to engage in the complex technological curves of server configuration and management.
We needed a hosting solution that was easier to manage, offered specialized support for WordPress, and could provide the performance and reliability our clients expect. We also needed a host that was more accessible and didn’t require an AWS expert to make changes to server settings.
In addition to having a reliable, WordPress-specific provider, Pronto wanted to ensure that they had team-wide access to an easy-to-use platform.
We wanted more visibility and control over our servers as well as a user-friendly system where more people at our company could interact with the server.
The Solution
Kinsta stood out due to its user-friendly interface, specialized WordPress hosting, and strong emphasis on performance and security.
WordPress-focused environment with speed optimizations
Kinsta’s core infrastructure serves as a stable and fast environment to accommodate WordPress sites. This core infrastructure includes Google Cloud’s Premium Tier network with 37 worldwide data centers and the fastest C2 and C3D virtual machines. Cloudflare’s extensive CDN network with over 260 Points of Presence further increases latency. Additionally, a secure environment is provided through isolated containers that keep each site separated from others with resources allocated privately. These technologies ensure the safe and fast operation of WordPress sites.
The MyKinsta dashboard also offers numerous features (like Early Hints) and caching optimizations (like Edge-caching) that can help elevate data delivery.
A lot of solutions had multiple hosting providers and supported multiple website platforms. We liked that Kinsta is just focused on WordPress and the Google Cloud Platform — this fits perfectly with our business.
Easy-to-use dashboard with an extensive site management toolset
Kinsta provides an all-in-one dashboard with all tools at hand for smooth site development and the ability to easily perform daily site management tasks.
The MyKinsta dashboard was the main selling point for us. Just being able to restore backups and push to the staging site for testing has transformed the way that we update, test, and develop websites.
The MyKinsta dashboard also includes a user management feature that allows companies and site owners to add as many users as they’d like and provide them user access for the tools and functionalities essential for their roles.
The Result
Having 24/7 expertise has been incredibly valuable for us. We are now able to focus on building and supporting WordPress websites without worrying about infrastructure issues.
As soon as Pronto began moving sites to Kinsta’s platform, they experienced how the managed services, expert support and out-of-the-box solutions made a difference in comparison to their previous hosting experience.
“The migration service has also been a game-changer for us as we are now able to migrate websites to our platform in a fast and efficient way.
Also being able to see data like website size has allowed us to see oversized sites that need to be optimized. For example, we had some sites that were over 120 gigabytes in size due to a caching issue. Kinsta’s dashboard helped us identify this issue and resolve it, saving valuable server space.“
Intuitive dashboard and built-in tools helped streamline operations
The Kinsta dashboard has been a game changer for us. We are now able to directly interact with server processes.
The MyKinsta dashboard’s built-in functions and tools allow Pronto Marketing to get an overview of client sites and their metrics and have contributed to a much easier site management workflow. Adam and his team benefited greatly from Kinsta’s staging in particular.
“Features like the MyKinsta dashboard, which offers detailed analytics and easy site management, have streamlined our daily operations. The ability to quickly create and deploy staging environments has greatly improved our development workflow, allowing us to test changes thoroughly before going live.”
Reliable hosting environment that brought stable uptime and faster sites
Pronto’s wanted a hosting environment that’s focused on WordPress and a provider that could help them handle certain technical tasks and server configurations that took time away from focusing on their core services. Switching to Kinsta not only helped the company to an improved daily workflow but has brought better site load times and uptime, security and stability.
“Since switching to Kinsta, we’ve seen significant improvements in website performance, operations, and user experience. Page load times have decreased, uptime has increased, and development time has been reduced. These enhancements have led to faster, smoother browsing, particularly on mobile, and fewer security incidents.”
Streamlined business operations helped increase client trust
The stable, performance-optimized and secure hosting environment and the improved site management and development workflows helped Pronto reshape their operations. Through faster sites and reliable hosting, the company powered up its business offerings and nothing stands in its way of growth.
“Kinsta has influenced our strategic decisions by allowing us to confidently promise high performance and reliability to our clients.Their robust hosting platform has become a cornerstone of our service offerings, enabling us to focus on expanding our value-added services”
Conclusion
With the help of Kinsta, Pronto Marketing has achieved smoother workflows and increased operational success. This hosting alliance gives them a reliable and steady foundation to deliver outstanding web experiences to their clients. The future looks bright, allowing Pronto to leverage Kinsta’s tools further for their mission.
“Looking forward, we see our partnership with Kinsta as integral to our growth and innovation goals. We plan to leverage Kinsta’s advanced features like the Application Performance Monitoring (APM) tool more extensively to fine-tune our clients’ sites for optimal performance.
Additionally, as Kinsta continues to innovate and roll out new features, we aim to incorporate these into our service offerings to stay ahead of industry trends and provide cutting-edge WordPress maintenance solutions to our clients.”
The Kinsta dashboard has been a game changer for us. We are now able to directly interact with server processes.
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